23:58, 01 February 2012
Zenit signs partnership contract with Adamant Jewelers
FC Zenit and Adamant held a partnership agreement signing ceremony on February 1st at the official opening of the twentieth jewelry exhibition in the Lenexpo Exhibition Center in Petersburg.

Grach Avakyan, the President of Adamant Holding, Sergey Avakyan, Adamant`s General Director, Valery Budny, the General Director of the Restek Junwex media holding, Dmitry Mankin, Zenit`s Commercial Director, and Eduard Sinelnikov, General Director of Zenit-Trade, all took part in the signing ceremony and the following press conference.

— Adamant is one of the leaders on the Russian jewelry market, and the idea of signing a contract with FC Zenit seemed like a perfect match, — explained Sergey Avakyan. — Zenit is the pride and the face of St. Petersburg, and one of the best and most successful clubs in the country. Signing this agreement was the first important step, but certainly not the last, in our partnership. Adamant supports sports: we organize sporting events, and establish kids` sports teams. That`s our contribution to the growth of new generations of young champions whose victories will be the pride of the whole country. The 2018 World Cup isn`t so far away, so by supporting sports today, we contribute to the success of Russian football in the future. Football is more than just a game, and we, from our side, wish Zenit to have only golden victories!

— Zenit continues to find new partners among the most authoritative companies which are market leaders in their segment, — explained Dmitry Mankin to the ceremony guests. — We`re thankful to Adamant`s management for seeing Zenit`s brand potential, which is so important for business growth. It`s great that we`re signing a contract with a Russian producer today, not just a distributor. Furthermore, Adamant is a socially responsible company that understands how important football is for Russia.

According to Eduard Sinelnikov, General Director of Zenit-Trade, it will take from two to three months to design a Zenit jewelry collection. The collection is expected to have both women`s and men`s jewelry and accessories in three different product lines which will unite the low, middle, and high price ranges. The collection will go on sale in Zenit official stores in May-June, 2012.

After the agreement was signed, Valery Budny, General Director of the Restek Junwex media holding, made a short statement stating that this Saturday will be “Zenit Day” at the jewelry exhibition: each fan who comes to the exhibition in a Zenit scarf or with a Zenit discount card can visit the event for free.